Aveda’s popular Hand Relief is turning pink in support of Breast Cancer Awareness Month. Our October Product of the Month is Aveda’s limited-edition Hand Relief with the Shampure Aroma. For every limited-edition Hand Relief sold, $4 will be donated to the Breast Cancer Research Foundation. The BCRF is the only national organization strictly dedicated to funding clinical and genetic research on breast cancer at medical institutions across the country. Evelyn Lauder founded the cruelty-free research foundation in 1993 after surviving her own struggle with breast cancer.